To shill the burger that is "more than just a piece of meat" they enlist reality 'star' Audrina Patridge, and it sounds like they are implying that she is just a piece of meat. Way to go with the copywriting, guys....

Carl's Jr

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.