To shill the burger that is "more than just a piece of meat" they enlist reality 'star' Audrina Patridge, and it sounds like they are implying that she is just a piece of meat. Way to go with the copywriting, guys....

Carl's Jr
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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.