Today seems to be all about breasts. The Big Chicken Fillet Sandwich is here, folks, and it's got chicken breasts so large, Roosters are rolling in to get some. Forget the weird cannibalism implied, it's all just a quirky joke folks, one which still puts sex in fast food advertising.
This ad is a bit of a departure as it's not suggestive like the former ads where models were eating burgers while scantily clad. This is just a double entendre sort of thing. Props for upping the weird, Carl's Jr, and for not going the tired old route with the sexy women, again.
Still, I miss the old Carl's Jr work, like the campaign that ran 2002 super bowl for the $6 Burger like Spritz, birthday and pie.
Ad Agency: 72andSunny