Awkward conversation I predict will happen all over America now. "Will you eat that?" "Hell yes, but OMG, that's a little personal don't you think!?" - "The patty melt, I was talking about the patty melt."

Yes, just like with the Paris Hilton burger and the Kim Kardashian salad, fast food, pop culture 'stars' and sex have been tossed together in a clip that makes me lose my appetite for anything in this burger joint, though I must admit I am curious as how the burger regenerates after each bite. We could feed all of Africa with these patty melts!

Looking forward to the next ad where up and coming starlet fellates a baguette as tartar sauce drips down her face.

Agency: 72andSunny 
Client: Carl’s Jr. / Hardee’s Title: Drive In (:60 / :30 / :15) Carl’s Jr / Hardee’s President: Andy Pudzer Chief Marketing Officer: Brad Haley SVP Field Marketing and Media: Steve Lemley 72andSunny Chief Creative Officer:  Glenn Cole 
 Creative Directors: Justin Hooper & Mick DiMaria
 Writer:  Mark Maziarz 
Designer: Rob Anton Group Brand Director: Evin Shutt 
Brand Director:  Jennifer Hires 
Brand Managers: Adam Bersin, Mandy Hein
 Senior Film Producer:  Molly McFarland Business Affairs Manager: Krista Horn Production Director: Chris Applebaum Director of Photography: Jonathan Sela
Production Company: Believe Media
Executive Producer: Gerard Cantor 
Producer: John Hardin
 Editorial: Cosmo Street
Editor: Katz
Producer: Patty Paz

Online/Finishing: Brickyard VFX Flame Artist: George Fitz Flame Artist: Patrick Poulatian 
Producer: Diana Young Telecine: Company 3
Colorist: Mike Pethel
Producer: Matt Moran

Music Company: EMI Produce, Mix & Master: Rob Kleiner Co-Producer: Chris Winston, On Music and Sound Artist: Mozella Sound Design/Mix: On Music and Sound
Mixer: Chris Winston

Comments (1)

  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    Disgusting

    Feb 28, 2012

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.