So many layers of borrowed interest here, I'm not even sure what they're selling. Who are they trying to appeal to? Baby-boomers? Fans of Project Runway? Dustin Hoffman aficionados? Cougar-hunters? Jailbait-chasers? People who like Bourbon? All of the above? I recognize one thing here, the old "sex sells fast food". This is how I know it's a Carl's Jr / Hardee's commercial, because a celebrity lady is writhing while biting burgers in it. They're the Playboy of burger-joints. It's like they're fulfilling rule 34 for people who have a burger fetish.
Just like the patty melt the burger regenerates after every bite. Carl's JR could feed the world.
Bonus, reading the release will make you duck from all the ®'s littered through it like bullets.
Today, Carl’s Jr.® and Hardee’s® announced the arrival of the Jim Beam® Bourbon Burger with a campaign from 72andSunny featuring supermodel Heidi Klum. The Jim Beam® Bourbon Burger boasts the distinction of being the first spirits-flavored item to be featured on a fast food menu.
Created by 72andSunny, “Mrs. Robinson,” depicts Heidi taking on the iconic role of Mrs. Robinson (inspired by the classic coming-of-age movie The Graduate) as she entices a young man with the indulgent burger. For Carl's Jr. ® and Hardee's®, paying homage to this iconic movie moment is an appropriately fun and irreverent way to introduce the mature taste of bourbon to hungry guys.
The Jim Beam® Bourbon Burger features rich and tangy sauce flavored with Jim Beam® bourbon – the world’s No. 1-selling bourbon – crispy onion straws, two strips of bacon, pepper-Jack cheese, lettuce and tomato, all atop a charbroiled beef patty and served on a sesame seed bun.