So many layers of borrowed interest here, I'm not even sure what they're selling. Who are they trying to appeal to? Baby-boomers? Fans of Project Runway? Dustin Hoffman aficionados? Cougar-hunters? Jailbait-chasers? People who like Bourbon? All of the above? I recognize one thing here, the old "sex sells fast food". This is how I know it's a Carl's Jr / Hardee's commercial, because a celebrity lady is writhing while biting burgers in it. They're the Playboy of burger-joints. It's like they're fulfilling rule 34 for people who have a burger fetish.

Just like the patty melt the burger regenerates after every bite. Carl's JR could feed the world.

Bonus, reading the release will make you duck from all the ®'s littered through it like bullets.

Today, Carl’s Jr.® and Hardee’s® announced the arrival of the Jim Beam® Bourbon Burger with a campaign from 72andSunny featuring supermodel Heidi Klum. The Jim Beam® Bourbon Burger boasts the distinction of being the first spirits-flavored item to be featured on a fast food menu.

Created by 72andSunny, “Mrs. Robinson,” depicts Heidi taking on the iconic role of Mrs. Robinson (inspired by the classic coming-of-age movie The Graduate) as she entices a young man with the indulgent burger. For Carl's Jr. ® and Hardee's®, paying homage to this iconic movie moment is an appropriately fun and irreverent way to introduce the mature taste of bourbon to hungry guys.

The Jim Beam® Bourbon Burger features rich and tangy sauce flavored with Jim Beam® bourbon – the world’s No. 1-selling bourbon – crispy onion straws, two strips of bacon, pepper-Jack cheese, lettuce and tomato, all atop a charbroiled beef patty and served on a sesame seed bun.

Client: CKE Carl Karcher Enterprises Andy Puzder President, CEO Brad Haley CMO Brandon LaChance Director of Advertising Beth Mansfield Director of PR Allison Pocino Product Brand Manager AGENCY Agency: 72 and Sunny Glenn Cole Executive Creative Director/Partner Mick DiMaria Creative Director Justin Hooper Creative Director Rebecca Ullman Writer Sarah Herron Designer Sam Baerwald Director of Film Production Molly McFarland Senior Film Producer Brooke Horne Film Producer Latanya Ware Business Affairs Manager Sherri Chambers Group Brand Director Alexis Varian Brand Director Mandy Hein Brand Manager Matt Johnson Group Director Strategy Melissa Harris Senior Print Producer Production Company: H.S.I. Productions: Chris Applebaum Director Doron Kauper Head of Production Kim Dellara Executive Producer John Hardin Producer Editorial: Arcade Editorial Will Hasel Editor Amburr Farls Producer Damian Stevens Managing Partner POST FX: Brickyard VFX Patrick Poulatain Lead VFX Artist Diana Young Head of Production/VFX Producer Sound Design/Mix: On Music and Sound Mixer: Chris Winston Music: Post Haste Soundry and Barefoot Music Composer: Mathew Galen McGauhey ASCAP, Kyle Robert Johnson Publisher: Swopie Songs ASCAP Track Title: Awkward Date

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.