So many layers of borrowed interest here, I'm not even sure what they're selling. Who are they trying to appeal to? Baby-boomers? Fans of Project Runway? Dustin Hoffman aficionados? Cougar-hunters? Jailbait-chasers? People who like Bourbon? All of the above? I recognize one thing here, the old "sex sells fast food". This is how I know it's a Carl's Jr / Hardee's commercial, because a celebrity lady is writhing while biting burgers in it. They're the Playboy of burger-joints. It's like they're fulfilling rule 34 for people who have a burger fetish.

Just like the patty melt the burger regenerates after every bite. Carl's JR could feed the world.

Bonus, reading the release will make you duck from all the ®'s littered through it like bullets.

Today, Carl’s Jr.® and Hardee’s® announced the arrival of the Jim Beam® Bourbon Burger with a campaign from 72andSunny featuring supermodel Heidi Klum. The Jim Beam® Bourbon Burger boasts the distinction of being the first spirits-flavored item to be featured on a fast food menu.

Created by 72andSunny, “Mrs. Robinson,” depicts Heidi taking on the iconic role of Mrs. Robinson (inspired by the classic coming-of-age movie The Graduate) as she entices a young man with the indulgent burger. For Carl's Jr. ® and Hardee's®, paying homage to this iconic movie moment is an appropriately fun and irreverent way to introduce the mature taste of bourbon to hungry guys.

The Jim Beam® Bourbon Burger features rich and tangy sauce flavored with Jim Beam® bourbon – the world’s No. 1-selling bourbon – crispy onion straws, two strips of bacon, pepper-Jack cheese, lettuce and tomato, all atop a charbroiled beef patty and served on a sesame seed bun.

Client: CKE Carl Karcher Enterprises

Andy Puzder President, CEO

Brad Haley CMO

Brandon LaChance Director of Advertising

Beth Mansfield Director of PR

Allison Pocino Product Brand Manager


Agency: 72 and Sunny

Glenn Cole Executive Creative Director/Partner

Mick DiMaria Creative Director

Justin Hooper Creative Director

Rebecca Ullman Writer

Sarah Herron Designer

Sam Baerwald Director of Film Production

Molly McFarland Senior Film Producer

Brooke Horne Film Producer

Latanya Ware Business Affairs Manager

Sherri Chambers Group Brand Director

Alexis Varian Brand Director

Mandy Hein Brand Manager

Matt Johnson Group Director Strategy

Melissa Harris Senior Print Producer

Production Company: H.S.I. Productions:

Chris Applebaum Director

Doron Kauper Head of Production

Kim Dellara Executive Producer

John Hardin Producer

Editorial: Arcade Editorial

Will Hasel Editor

Amburr Farls Producer

Damian Stevens Managing Partner

POST FX: Brickyard VFX

Patrick Poulatain Lead VFX Artist

Diana Young Head of Production/VFX Producer

Sound Design/Mix: On Music and Sound
Mixer: Chris Winston


Post Haste Soundry and Barefoot Music

Composer: Mathew Galen McGauhey ASCAP, Kyle Robert Johnson

Publisher: Swopie Songs ASCAP

Track Title: Awkward Date


Leave a comment

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.