I can see how BBR Saatchi & Saatchi arrived at this idea. One that hails J.C. Jacobsen as a man who never compromised. It is true that J.C Jacobsen developed a method for propagating pure yeast, insuring that beer brews could stabilize in a way that they hadn't before. The yeast is named Saccharomyces Carlsbergensis and J.C. Jacobsen decided to give out the knowledge free to any brewer who wanted to use it, making Carlsberg the first 'open source beer', if you will. I too have tried to use this fun nugget of trivia in Carlsberg ads, because how cool is that? Open source beer, man.

Ad agency: BBR Saatchi & Saatchi, Tel Aviv
Director : Asaf Kobarovsky
Chief Creative Officer Nadav Pressman
Creative Director Amir Ariely
Art Director Nathan Freifeld
Copywriter Yiftach Sarig
Copywriter Tomer Gidron
Production company Kadishzon Production

CEO: Yossi Lubaton
VP Account Group Head: Nir Federbush
Account Supervisor: Lee Breen
Account Executive: Ziv Mishan
VP Planning: David Kosmin
Planning Supervisor: Shai Nisenboim
Planner: Naomi Ashkenzi
VP Production: Dorit Gvili
Agency Producer: Odelia Nachmias
Post Production: Broadcast
Photographer: Toby Hochstein

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.