Carlsberg and Duval Guillaume decide to pull a prank on unsuspecting movie going couples. They filled the cinema with the baddest boys around, and left only two seats in the middle empty. The reactions are priceless, I especially like the pencil-necked guy who grabs onto his girlfriends arm as if he just wants to hide behind her. Those who did brave their way through the scary looking crowd - an older couple among them, little ol' ladies don't scare easily - were treated to a spotlight beam, a round of applause and a Carlsberg.
Ad agency: Duval Guillaume Modem, Brussels
Creatives: Koenraad Lefever , Dries De Wilde
Production: Monodot, Brussels
Director: Cecilia Verheyden
Producer: Tatiana Pierre
Creative Director: Geoffrey Hantson , Katrien Bottez