For Jews in Israel, Rosh Hashana ican be e a hectic time on social. Hope on Facebook and you're bound to be met by well wishes and greetings. When Facebook announced it was implementing live photo technology for mobile, BBR Saatchi & Saatchi and Carlsberg had a little fun with the new type of media.
"The Best Way to Open the New Year," was a simple but effective and fun bit of engagement that asks people to 'Press Here and not Let Go'. Those who did, were taken through a Tube Goldberg like bit of animation until they get to the end, where a Carlsberg beer is opened.
Engagement rate reached 13% - an all-time high for the brand. Carlsberg reached over 250K people, got more than 50K clicks with over 4000 interactions. Not bad at all.

Agency Credits: BBR Saatchi & Saatchi
CEO: Yossi Lubaton
CCO: Idan Regev
Creative Team: Idan Kligerman, Nofar Birenbaum, Gal Mamalya, Kobi Cohen
VP Client Services: Ben Muskal
Account Supervisor: Moran Darzi
Account Executive: Dana Mey- Tal
Creative Coordinator: Eva Hasson

about the author

kidsleepy CD copywriter with 18 years experience who has worked in many cities including New York, Atlanta, Montreal and currently Los Angeles. I snark because I care.

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