With a nod to the VO reading of Guinness - Surfer , a hat tip to the ever growing crowds in Tango: French Exchange student, a visual hello to Nike Rooney cross ad, and a bow to Bobby, Carlsberg just gave us what is probably the best team talk in the world.

Shame it didn't come from an English beer.

Agency: Saatchi & Saatchi, London Client: Carlsberg Executive Creative Director: Paul Silburn Executive Creative Director: Kate Stanners Copywriter: Rob Potts Art Director: Andy Jex Planner: Martin Smith Media Planner: Richard Maisey Media Planner: Simon Taylor Production Company: Sonny Producer: Rebecca Williams Producer: Joe Bagnall Director: Jeff Labbe

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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