Four happy bank robbers enter a bar to celebrate with a pint each - alas they entered the wrong bar. Hell bent on not spilling any beer the cops&robbers chase is held on foot instead, with all the classic car-chase angles and slow-mo hill jumps.... except it looks a lot sillier when it's four blokes running with beer in hand. Carlton. Made from beer. So was this idea, most likely.

and of course, they have a CarltonDraught facebook page.

Client: Carlton Draught Ad agency: Clemenger BBDO

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.