Ok, wait, hang on a second, you'd rather talk about golf and have a beer while letting another man play with your missus? That's a tad sad, mate. In other news, I think the wives have caught on and are learning to do anything and possibly everything, with the most handsome instructor they can find.

Ad agency: Clemenger

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.