Meet the dramatic monkey, and the dramatic Boston terrier.

Impressive trivia: animal action is 100% in camera.

Regional super bowl ad. Aired in in 48 U.S. markets, exceptions were Northeast and Pacific NW.

Client: CarMax, Inc., Richmond, Va. (NYSE:?KMX) Agency: BooneOakley, Charlotte, N.C. CD/AD: John Boone CD/CW: David Oakley Agency Prod.: Craig Jelniker Dir./Prod. Co.: Brian Lee Hughes/Skunk, Hollywood Animal Wrangler: Bob Dunn's Animals, Sylmar, Calif.

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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