Meet the dramatic monkey, and the dramatic Boston terrier.

Impressive trivia: animal action is 100% in camera.

Regional super bowl ad. Aired in in 48 U.S. markets, exceptions were Northeast and Pacific NW.

Client: CarMax, Inc., Richmond, Va. (NYSE:?KMX)
Agency: BooneOakley, Charlotte, N.C.
CD/AD: John Boone
CD/CW: David Oakley
Agency Prod.: Craig Jelniker
Dir./Prod. Co.: Brian Lee Hughes/Skunk, Hollywood
Animal Wrangler: Bob Dunn's Animals, Sylmar, Calif.

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.