Gossip columns obsess over the relationship between supermodel, Bar Refaeli and the womanizing Israeli comedian, Zion Baruch who appear in this ad. They needn't wonder no more.

Also known as, friendzoned so hard.

Advertising Agency: Y&R Israel Chief Creative Officer: Benni Bronski Creative Director: Gil Aviyam Art Director: Danielle Vogel Copywriter: Lior Cohen Account Executive: Guy Weinberger Account Supervisor: Sivan Talmor Account Manager: Lee Ben David Planner: Laura Bedarida, Shikma Sharon Producer: Lirona Spivak, Shira Robas Agency Producer: POV Director: Uri Shizer Music Producer: Monster Music TLV (Gil Aviyam & Paula Valstein)

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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