Gossip columns obsess over the relationship between supermodel, Bar Refaeli and the womanizing Israeli comedian, Zion Baruch who appear in this ad. They needn't wonder no more.

Also known as, friendzoned so hard.

Advertising Agency: Y&R Israel
Chief Creative Officer: Benni Bronski
Creative Director: Gil Aviyam
Art Director: Danielle Vogel
Copywriter: Lior Cohen
Account Executive: Guy Weinberger
Account Supervisor: Sivan Talmor
Account Manager: Lee Ben David
Planner: Laura Bedarida, Shikma Sharon
Producer: Lirona Spivak, Shira Robas
Agency Producer: POV
Director: Uri Shizer
Music Producer: Monster Music TLV (Gil Aviyam & Paula Valstein)


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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.