This is a radio ad on TV. And by that I mean, this idea would work nicely on radio, and really doesn't need TV visuals, other than to show images of the store. Don't have to feel bad though, even the famous classic Volkswagen snow plow commercial was basically a billboard idea that they put on TV. Not everything needs to be on TV, kids.

Ad Agency: Winsper

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.