The moral of the story here is... Never trust an Australian around a pretty girl. Oh, and something something panoramic glass monoroof.
Russians like their SUV's. Russians like to park wherever they damn well please. Knowing this, Smart Car had a great idea. Wait until their cars were towed, give them an unexpected test drive, and try to win them over.
If they're lucky, soon the streets will be littered with quadruple parked Smart cars.
Swedish winters suck. They last forever. And you can't believe it's ever going to change. The minute you see those birds fly south, you know you're screwed.
In an attempt to make it just a little easier, Volkswagen decided to help out. Their
Skiteam edition cars with 4MOTION: that's four wheel drive, a car heater and roof box.
Getting back to the birds: DDB Stockholm paired up with the University in Lund and used GPS to live-track an osprey bird during its winter migration to the southern hemisphere and back.
Fans could follow the bird, read its tweets and of course, learn all about the 4MOTION cars. There was even a prize thrown in for good measure.
Mini Cooper had an interesting series of activations to try and get people to stop texting whilst driving. The first was they took letter sculptures, and "injured," them, placing them around the city, to show the damage texting while driving can really do.
They also created Word Blocker, an app disables incoming calls and texts based on GPS and speed of vehicle.
The first part must have been stunning to see in person.
The app's effectiveness is measured by how smart the person is to enable it. And I say this because we're dealing with people dumb enough to risk their lives to send a text message, you know what I mean?
Two Spocks face off. Leonard Nimoy is understated as always with a dark streak. Zachary Quinto is Zachary Quinto. The spot's a touch long but it has a funny ending, if you discount the unnecessary button at the end.
Somewhere the team behind "Dot", the worlds formerly smallest animation, are collectively biting their fists while watching this, fascinated. This is IBM's atom boy, it took four scientists two weeks of 18-hour days to pull this off. And it took a gentle push from Ogilvy New York and production magic from 1st Ave Machine to take this from idea to finished film. The IBM research team has been manipulating atoms for a while, they can manipulate matter on the atomic level, and perhaps this will lead us to new ways of storing data in the future...
Dave rolls into his driveway and is greeted by a timekeeping babe, this marks the beginning of a rather different journey through a 1970s styled home. Everywhere Dave turns there's a racetrack person, one reporting on his performance, a few in his kitchen, there's the pit stop crew who wash his car, there's the engine crew who are picking apart an engine in the dining room. There's even a wind tunnel in his garage. Dave, you have a weird house. Even in the bedroom they're there.
Lew'Lara\TBWA explains: "The campaign was created for the launch of the new Nissan Sentra with 6 airbags. To reinforce the car's high level of safety, we created ads that show, in a playful way, how fragile people are." Yes, as fragile as Delft Blue /Delftware pottery. Or as fragile as our willing suspension of disbelief regarding massive photoshop jobs. (Don't get me wrong, this is quite good - it's the blue on the girls bangs that throws me off.)
How lovely, this spot is.
And it ticks all the boxes. Quiet piano soundtrack. Humans dressed in similar costume doing choreographed moves, reflecting the feeling of pleasure one gets when driving.
And it's a smart move using humans instead of hunk of metal. For one thing, people pretending to be cars has only been done a couple of times before.
And secondly, since the idea of showing a Land Rover tearing up god's green earth whilst using up all our natural resources might not be so appealing with gas prices above the 4 dollar mark, it's probably best not to show it.
Nola Pictures director Nick Lewin and editor Sean VonLembke have teamed up with Martin Retail Group to create “Standard,” a spot for Cadillac that is anything but. The sharp new :30 is an ode to the timelessly inventive Cadillac brand, which has continually populated the “standard” features in its line of vehicles with the very best in cutting-edge, fully-integrated luxury technology.
You know how kids keep asking questions? Well the Kia Sorento CUV has an answer for everything, or rather dad does as the car is the subject of all the questions. I just wish they had thrown in one of the more difficult ones like "why is mom in the trunk"?
Dad looks down at his little girl, asking if she's excited for her first day. She says yes, but that little worry-line around her eyebrows says she's really really scared. This is why dad stalks the schoolbus with his Subaru, because he's overprotective.
She's fine, dad, relax.
The backseat. Where most of us sat for the first time. Cut to grandma and have the audience's minds fill in "and for the last time". The place we carry our most precious cargo. Our best friends. And so on. Oh dear, it's a manifesto of sorts, but for back seats.
That said, it looks like a really good back seat.
SEAT technology has a clever twist, every time you brake this energy is not wasted, it's put back in the car. How do we explain this to people? Surprise taxi passengers in Düsseldorf Germany by deleting some of the fare off the taxameter every time he car breaks.
As an aside, it seems there's quite the inflation in the hidden-camera product demonstration these days, but I wouldn't mind at all if I got a taxi ride for two Euros. That's great! Unlike the Nissan Leaf Taxi this isn't preaching to the converted, each rider seems quite happily surprised and I hope they left with a leaflet about how the car works.
Just like when the two unsuspecting guys took the Renault Clio out for a test drive, these two unsuspecting girls try out the va-va-voom button.
"Two Unsuspecting Guys Take The New Renault Clio For A Test Drive" - yep, that's how they named this clip, and while it rests on a similar idea of pranking a test driving person like the ŠKODA test drive did, it's not quite as elaborate. It's not like the Pepsi Test Drive where the car salesman was the supposed victim of the prank either.
Opel ADAM has features and comes in many colors. Many colors. Wait, let me repeat that, many colors. 60.000 exterior and 80.000 interior combinations. Yep. So how do you announce this to a dark wintery Denmark? What Unclegrey did was get an Opel Adam (bright white) and parked it on the high-street, then with the help of KubKub's crazy VJ Thomas Romlöv and Kay&Ndustry DJ Ole Brodersen they made the car change colors like a rock-star all night as stunned bar-hoppers and shoppers passed by. Looks pretty neat, doesn't it?
To ensure that the mesmerized onlookers knew what they were seeing, flyers were given out to interested parties at both ends of the street. It announced the new car and directed people to design their own on the Opel Website.
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