Thor, who is represented in the U.S. by Madheart, has directed a new spot for Czech car maker Škoda and Leagas Delaney, Hamburg, in which a couple goes on a fantastic drive through an urban jungle. The spot, produced by Germany’s TempoMedia with production support in Madrid from The Mamma Team, shows the couple behind the wheel of a Yeti on a city street. When the woman presses the car’s off-road button, the environment around them is magically transformed with a waterfall cascading down the side of a building, tropical birds filling the air and ghostly elephants blocking a street. Another touch of the button makes the wild apparitions disappear.
Young lady frets about her parents lack of social life... while hanging out in front of a computer screen at home. Ouch.
Many Millennials wonder what becomes of their baby boomer parents when they fly the coop for college, a job in a new city, or to start their own families. But Generation Y might not realize that the nest they left behind is only empty because their parents are out having the time of their lives.
A new creative campaign for the Toyota Venza by Saatchi & Saatchi LA shows active baby boomers embracing their new-found freedom with adventurous hobbies and pursuits while their Millennial children worry about the state of their parents' presumably lackluster social lives.
In Cannes when discussing this, the similarities to "Cog*" came up. It's not a Cog-copy though, more a Guinness tipping point in that case. Still these circus-dogs are doing all these tricks just to stun you with how easy the car is to park. Dogs drive, who knew?
* to those who might have forgotten, the wrench in the Cog showed it was very similar to "Der Lauf Der Dinge"
Inspired by the light trails left by cars in long exposure photographs, Volkswagen Canada’s launch campaign for the all-new 2012 Jetta GLI shows performance in a whole new light. Forgoing Hollywood-style, computer-generated effects for a more authentic achievement, the spot exhibits a “painting” created by the headlights and tail lamps of the 200 horsepower GLI, the high-performance version of Volkswagen’s popular Jetta model, as it streaks around a darkened parking lot.
Last fall, the National Highway Traffic Safety Administration (NHTSA) introduced a new set of stringent tests to evaluate safety. Honda is debuting a new TV visually engaging spot, “Clutter,” to tout the Accord as being one of just a few vehicles to achieve five stars in the new “overall” rating (combination of front, side, and rollover crash angles).
For the artists at Dashing, magic doesn't seem so mysterious. This is proven true in a :60 spot for Hyundai, produced in collaboration with past live action partner, OPC, for Innocean Worldwide.
Magic Wand stars a band of four buddies who discover a magic wand on the side of the road. They immediately conjure up a Hyundai Accent and the crew launches into an urban adventure. The wand is used to change red stoplights to green, transport food-bearing waiters into their car, make the guitar-strumming hula girl on their dashboard come to life, and transport one lucky bachelor into another Hyundai full of attractive females.
SAN FRANCISCO – June 27, 2011 – Global creative agency ATTIK (www.attik.com) is very proud to announce the launch of its new cross-media campaign for Scion and the limited edition Scion tC Release Series 7.0. Only 2,200 of these "High Voltage" tCs will be created, with each one featuring a customized TRD body kit, push button ignition, glossy black alloy rims and other design accents inspired by Greek mythology's father of all Gods and men, Zeus.
Working closely with Scion, ATTIK's creative leaders for this project included co-founder and executive creative director Simon Needham -- who directed the campaign's broadcast spots and a series of behind the scenes shorts starring Zeus -- as well as creative director Ron Lim, digital creative director Jacob Ford, art director Michael Cornell and copywriter Andy Sciamanna.
"When we looked at all the unique features of the High Voltage tC, we felt like it was something Zeus could have made," said Needham. "Luckily, he was into it and available... so we set out together to show off this stunning tC in fun and humorous ways. This is the biggest campaign in history for any Scion Release Series model, and we are very grateful to everyone at Scion for trusting us and supporting our ideas on this scale."
The campaign's spots and the behind the scenes shorts recently debuted at www.YouTube.com/Scion and www.facebook.com/scion, and the spot is scheduled to premiere on television tonight. It stars a very lighthearted Zeus on his Mount Olympus throne, who describes himself as the God of Awesome -- and then creates the High Voltage tC using his legendary lightning bolt. With the help of a lovely Muse, Zeus has a great time driving the tC and highlighting its features.
With C-Track vehicle tracking, your car is always visible, nothing obscures it from c-track. Not bridges, trees, barrier, walls or anything else. 30 second edit available under link.
Man sells car to propose to girlfriend.
Digital Domain built the entire KC-135 digitally after conducting an intricate survey of the actual plane, obtaining reference photos and the plane's physical dimensions, as well as researching actual videos of KC-135 plane landings. The digital production team, led by VFX Supervisor Eric Barba (VFX Supervisor on "TRON: Legacy") then worked closely with Kosinski to determine stall speed and the kinds of real interactions that would take place between the car and the ground to make the spot wholly believable.
Barba's team took care to ensure the tracking was just right, so the camera matches precisely with the live-action to maintain believability. Digital Domain also added atmospheric effects -- exhaust, heat coming off engines, and dust, as well as some sky replacement.
Suh stars in "Homecoming," a new ad in the "imported from Detroit" campaign, this time showing off the Chrysler 300, which debuted last weekend during the 2011 NFL draft. Like Eminem in the Super Bowl ad, Suh stoically drives a Chrysler through the streets of his hometown, Portland, while the VO talks about humble beginnings. What really makes it golden is the flash of photos from when Suh was just a bright-eyed smiling kid, and how he flashes that same smile at the sight of his mother coming out to greet him.
Next in this campaign we'll see Dr. Dre and fashion designer John Varvatos.
Jean-Luc is a pathological liar. Or is it Edward? Jason? Gregory?
The Lamborghini tears through the desert, dodging black pillars that look a lot like the Tomorrow Awards award. It speeds toward a darkening sky, what is that. Hell? Evil? The to Eye of Sauron? Who cares, the Lamborghini doesn't, it just revs up the engine once more and shoots straight through it parting the dark skies with its super-power: awesomeness.
Ninjas cartwheel into cars. So there.
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