This is such a great send up of those overly pompous and arrogant Apple keynote speeches, straight down tot he reactions. The only thing they should have done was dress the speaker in a black turtleneck.
Here's film about the power of music to transform us that was written and directed and edited by up and coming filmmaker (and senior copywriter) Orel Bitan. The voice over is quite moving, and the cinematography is fantastic, too. Makes me want to go to Israel.