DraftFCB were shocked by the alarming fact that each year an average of 100 children are killed by motorists in urban areas and decided to create an ad on that topic as a reminder about the importance of safe driving. This ad which appeared in Top Gear shows a typical scene of a child playing with chalk but places him on a residential city street creating his own CSI-style white body outline as a stark reminder that motorists should observe the speed limit and slow down in these areas.
The dad & son bonding moment, where dad, still in suitpants and tie, is tossing a ball with his son. They both throw like they are weak orangutans, so the car behind dad is safe from any possible dents. & even if it wasn't, it's as reliable as a VW is, so it'll bring that kid to college one day, which he will not be attending thanks to any baseball scholarship, clearly.
Two high school seniors reminisce about their last football season in this online short by Malcolm Murray for Toyota via MMB Boston. It's a slice of Americana, Texas and high-school football boys mentality. With their childhood now officialy behind them, where will the road take them?
Kelson: Remember when the other team threw the ball and the guy ran out of bounds and hit one of our cheerleaders?
Jon: That was Brittany too, the big one.
Kelson: Yeah, knocked the crap out of her.
Jon: She looked like she belonged on that team.
Kelson: Oh man.
Jon: Those guys were huge, weren't they?
Kelson: They looked like coke machines with legs.
Jon: Dude they were monsters.
Santa Monica, Calif., Jan.3, 2012 – Honda has launched an integrated advertising campaign supporting the 2013 Honda Civic featuring four TV spots and several print and digital executions. Developed by Honda’s longstanding agency of record, RPA, the multiplatform campaign seeks to bring attention to the spirit of Honda—a passion for innovative thinking and continuous improvement.
Draft FCB Zurich decided the best way to celebrate the holidays with BMW was to sing the Christmas song in the world. By showing BMW DTM professional driver Martin Tomczyk driving The Zurich Accapella Group around around a track like a bat out of hell while they sing Jingle Bells.
How does Jingle Bells sound in a car this fast? Awkward!
Playing on everyones ego, United Way of Southern Nevada launched a campaign where you can be the face on their billboard. Who doesn't want to be on a billboard? Uploading self-portraits is what most folks did on the AMEX interactive billboard in Belgium back in 05, even though I suggested we'd try goatse (and I totally did). The United Way billboard requires that you first make a proper donation, via their Facebook page, and you will receive a special thank you by having your photo appear on Las Vegas area digital billboards. Neat! No uploading required, that facebook profile image of you dancing with a lampshade on your head will do.
Santa Monica, Calif., Nov. 19, 2012 – The latest rendition of the “Happy Honda Days” holiday campaign begins today and features various amusing thank-you letters to Honda dealers from “Happy Honda Days” shoppers and their loved ones. These personalized stories of happiness come with every Honda.
Developed by Honda’s long-standing agency of record, RPA, six comical TV spots showcase the Honda product line and various standard features such as rearview camera, Pandora® internet radio or Bluetooth® HandsFreeLink®.
Sometimes, power lies in simplicity of analogy. This ad from Grey Düsseldorf wants us to know that every three seconds a child dies from hunger, disease or from drinking contaminated water.
To commemorate the 20th of November's Universal Children's Day, The Wuppertaler Kurrende Boy's Choir performed Gary Jule's Mad World live in front of an unsuspecting audience who watched as the kids left the stage one after the other until there was just one, who delivered the "your donation can help," speech at the end.
Fredrik Callinggard shot this Volvo spot in the fjordland of Norway.
Fredrik Callinggard, represented in the United States by Bully Pictures, has directed a new, international campaign for Volvo re-launching its mid-sized, luxury, crossover SUV the XC90. Filmed in Norway’s spectacular fjordlands, the 60-second launch spot offers a rich and deeply affecting montage of landscape imagery and scenes of families traveling and enjoying life. Farmlands populated by ancient wood structures, quaint hamlets, gorgeous beaches and snow-swept mountains, all appearing under a cool autumn chill, float by as a young girl sweetly recites the words of “He’s Got the Whole World in His Hands.”
TORRANCE, Calif., Nov. 12, 2012 – Acura’s “Season of Reason” campaign continues for a third consecutive year with a comprehensive campaign starring three instantly identifiable personalities: Dr. Phil McGraw, host of the No. 1–rated daytime talk show and author of six bestselling books, Suze Orman, two-time Emmy® Award-winning TV host and bestselling author, as well as the legendary Santa Claus. The campaign, which encourages the purchase of lasting luxury over frivolous holiday items, is the work of rp&, Acura’s long-time agency of record.
This just in. Magic birds help you park your car, if it's a Nissan.
Good job on the parking, aaaw ain't it nice with a supportive wife? /dry
TBWA Belgium's new commercial shows ever so gently how renewable energy and natural gas go hand in hand, and just like the one last year everything knitted grows on stuff like kudzu. The film was directed by Olivier Babinet and produced by Lovo Films for the Belgian Natural Gas Association. Am I the only one thinking that little terrier was going to turn into a knitted dog?
Bi-coastal production company Stardust created a highly stylized and darkly futuristic world for Toyota’s promo spot for the new Rav 4 EV. Partnering with Saatchi & Saatchi LA, Stardust created a :50 spot featuring a mix of visual effects, photo-real CG and live-action to achieve the final sci-fi look. The spot marks Stardust’s latest push past its traditional high-end motion graphics work, as the company broadens its repertoire in visual effects.
Some people won't sacrifice style for anything, like this girl-model trotting down the street in heels that would be impossible to navigate a real snowy sidewalk with. It all looks great, of course, and so does the new Lexus which can handle all weather terrains while looking good. I bet it has a better grip on the road than those heels do.
Toyota wanted to get the word out that ,any car accidents happen when the driver is backing up. So, along with Happiness Brussels they got a bit of art on for Toyota.
The carmaker commissioned a series of 3d street paintings from artist Ernest Zacharevic , who painted a series of murals in a Brussels parking lot. The murals depict innocent kids playing and having fun, right in places where drivers are most apt to back up.
Along with all of them is a line: "Protect what's behind you. Drive with a rear-view camera."
Emotional without being sappy. Straight and to the point. And the drawings are quite beautiful, too.
Nice one, guys.
I had no idea that VW made pickup trucks. Sneaky sneaky pickup trucks that silently and nimbly roll into museums, only to park in front of a giant human evolution billboard. Yes it could be a nod to that famous DDB ad, but then again it could just be a nod to a thousand evolution puns already done with the VW brand. Either way Keith Rose of Velocity Films found the perfect soundtrack to take this from a little sneaky to quirky & cheeky.
TBWA\Chiat\Day Los Angeles and Nissan North America have launched a new campaign in support of the 2013 Pathfinder. The campaign includes four TV spots, digital, print, OOH and radio. The Pathfinder is the second vehicle to launch as part of Nissan’s overarching “Most Innovative Year ever” campaign.
The four films showcase the latest Nissan innovations and the ways they make family lives better. “Wouldn't it Be Cool” emphasizes how Pathfinder has been reimagined for today’s modern family, sharing its visual execution with the recently launched Altima “Wouldn't it be Cool” spot. In “Follow Me,” “Show and Tell” and “Birds,” stories of family adventure abound, with the ever-capable Pathfinder facilitating the action.
In this 90 second spot from Scholz & Friends, directed by Martin Werner, a night watching the game at the pub turns into a full fledged riot when the pubs old TV caves. There's slow-motion shots of billiard balls knocking drivers out, tipped over cars exploding, and even a ghetto-bird dropping swat teams onto the scene. Well that escalated quickly....
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