Consumer-generated ad by Zach Borst, a 26-year-old aspiring filmmaker from Long Island, NY.

Aired in the 3rd quarter. Viewers who use Shazam to tag the ad will earn $1 for one of seven charities for kids.
Created by: DDB Chicago

EXTENDED PRE-SUPER BOWL SPOT:

A :60 spot will air in the 4th quarter. "Matthew's Day Off" is part of the integrated, multiplatform "Leap List" advertising campaign targeted at the Gen-Y audience. Directed by Todd Phillips who also directed The Hangover, Due Date, and Old School.

EXTENDED PRE-SUPER BOWL SPOT:

A :60 version will air in the 3rd quarter. "Transactions" features Jerry Seinfeld and Jay Leno competing to be the first in line to take delivery on the first Acura NSX.

Morning in Hamtramck, set to an original score by Black Iris, merges raw city imagery with the Volt assembly line. Unfinished Volt chassis chug along monster car carriers (skuks), through parking lots and down alleys as high school students and dogs run by. Hard hat-wearing workers tend to a line of nearly finished cars snaking across a busy intersection.

A crash test dummy decides to take that pretty car out for a spin.

Wake up! What's the rush? They speed through their b&b's breakfast and make a mad dash to their car... Sneaky buggers.

So many things I love here, the fact I can send my ripped DVDs to a frine via an Openl banner is just one of them. ;) It's a banner ad that works like yousendit and similar file transfer site. 2 GigaBytes can be uploaded and sent to a friend, for the small cost of allowing Opel to deliver a little note about how their Molvano vehicule can carry 3,5 tons of crap in the real world. (Their adorable typo)

MPC's knack for making the impossible look easy is on full display once again, this time in a pair of Mercedes-Benz spots via Merkley + Partners and Smuggler Director Adam Berg. The MPC team put together an impressive array of motion control, CG and other effects for the new campaign.

Unchained features a Mercedes-Benz C63 AMG four-door set in a nighttime desert, clusters of chains strung from the car's rear doors to nearby boulders. As the vehicle accelerates from a stop, the chains clang behind before drawing tight and yanking the rear doors off in a violent, slow-motion explosion of glass and steel. When the C63 spins to a halt, it has been transformed into a sleek two-door - the 2012 C-Coupe.

MPC's knack for making the impossible look easy is on full display once again, this time in a pair of Mercedes-Benz spots via Merkley + Partners and Smuggler Director Adam Berg. The MPC team put together an impressive array of motion control, CG and other effects for the new campaign.

Unchained features a Mercedes-Benz C63 AMG four-door set in a nighttime desert, clusters of chains strung from the car's rear doors to nearby boulders. As the vehicle accelerates from a stop, the chains clang behind before drawing tight and yanking the rear doors off in a violent, slow-motion explosion of glass and steel. When the C63 spins to a halt, it has been transformed into a sleek two-door - the 2012 C-Coupe.

SAN FRANCISCO - Back in June, global creative agency ATTIK summoned Zeus for its inventive cross-media campaign for the limited edition Scion tC Release Series 7.0, shining new light on Greek mythology's father of all Gods and men and driving sensational marketing effectiveness. In the first two weeks alone, even before a national TV buy kicked-in, that campaign achieved over 13.5 million impressions, while exponentially expanding Scion's fan-base across its www.YouTube.com/Scion and www.facebook.com/scion channels, and well beyond.

Zeus is now back in a new cross-media campaign promoting The Blizzard Pearl xD Release Series 4.0 (only 800 have been chiseled from the glacier peaks of Mount Olympus) and the Hot Lava xB Release Series 9.0 (just 1,500 have been forged from the Fires of Hades). More information on each is available now at www.scion.com/releaseseries.

To create new campaign assets spanning television, print, radio, online and outdoor channels, ATTIK's creative leaders including co-founder and executive creative director Simon Needham, creative director Ron Lim, digital creative director Jacob Ford, art director Michael Cornell and copywriter Andy Sciamanna undertook the arduous journey to Mount Olympus.

Santa Monica, Calif., Oct. 12, 2011 - Honda is launching their redesigned Pilot SUV with a multimedia campaign. RPA, Honda's long-standing agency of record, developed the campaign, which features as its centerpiece a 30-second spot to differentiate the Pilot by bringing attention to the vehicle's smart and stylish utility.

"Road Trip" stars eight family and friends in the roomy Pilot, zooming down a stretch of desert highway. When one of the boys in the third row hits the note of "Crazy Train," the other passengers follow one by one, adding drum beats and sound effects until they're jamming with the full force of the tune. The spot will air during prime network programming such as "Dancing With the Stars," "Big Bang Theory," "The Biggest Loser" and the BCS National Championship.

When DDB Singapore needed a new VW TVC profiling the VW Jetta they called on the Kings of Cutesyness (Yukfoo Animation) and we made them a devilishly sweet car spot. Directed by Julian Stokoe (who does a great line in Nice and Lovely) it's a mixed media extravaganza featuring 2D, stopmotion portraits and photographic elements - there's a heck of a lot of crayonwork going on too. It's a 60 second journey into the mindset of a car-obsessed boy who does ballet lessons on Tuesdays but isn't a pottymouth like Billy Elliot.

Hyundai asked us to come up with a digital advertising solution aimed at a young, technological savvy, audience.
It's well known that parking is hell in the city. Every parking spot is worth fighting for or squeezing into, no matter how small.
In addition, with the hectic urban lifestyle often people forget where they parked their cars.
We decided to help Hyundai drivers park their cars and remember where they parked it.
The app. also helps drivers find the nearest Hyundai service centers.

How it works:
Stand with your car mirror parallel to the bumper of the car close to you.
Take a picture of the license plate of the car further away from you.
Match the square on your screen to the license plate in the photo you took.

The film is about a husband who enjoys driving his New Pajero Sport VGT so much he chooses to take the long way so he can spend more time behind the wheel. In this scenario, he uses a grocery run his wife has sent him on to have some fun. then back home for the twist where a forgotten item is added to the list and he happily gets to continue his journey again, “long is the only way home”.

Driver is high-fived by everyone, and little dogs too! The mean-looking biker gives a fist-bump, the little girl gives tease-fives, the group of cyclists bring a smattering high-fives. I suspect driving this car to work might make you both a happy camper, and slightly late due to high-five stoppage.