Castle Lite- Cant Touch This - 2010 - South Africa

 
 

Castle Lite- Cant Touch This - 2010 - South Africa

We open in an upmarket bar where a customer orders a Castle Lite. The barman quickly discovers that the Castle Lite is far too cold for him to “touch” and a hilarious and elaborate juggling act ensues as the barman fumbles with the bottle. He finally loses his grip on the beer and we see it fly across the bar only to be caught by a bejewelled hand. We discover that this hand belongs to MC Hammer who says “I told you Homeboy – you just can’t touch this.” The spot ends as a bemused patron gives a wry smile and promptly asks the barman for another Castle Lite for his friend.

CLIENT/PRODUCT: SAB Castle Lite
TITLE: “Cant Touch this…”

AGENCY & CITY: Ogilvy Cape Town
EXECUTIVE CREATIVE DIRECTOR:Chris Gotz
ASSOCIATE CREATIVE DIRECTOR:Jacques Massardo
CREATIVE GROUP HEAD:Gareth McPherson
AGENCY PRODUCER:Emma Lundy

DIRECTOR:Greg Gray
PRODUCTION CO & CITY:Velocity Films
EXECUTIVE PRODUCER:Peter Carr / Nicola Valentine
PRODUCER: Helena Woodfine
DIRECTOR OF PHOTOGRAPHY:Paul Gilpin
ONLINE POST PRODUCTION CO: Condor
EDITOR (& COMPANY):Ricky Boyd / Deliverance Post Production
MUSIC (COMPOSER/COMPANY): Cant touch this.. MC Hammer
EMI Music – Master Rights
EMI Publishing – Publishing Rights
Sheer Publishing – Publishing Rights
AIR DATE: 7th June 2010

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