Castrol has launched UK’s first personalised advertising billboard campaign. The oil manufacturer will use traffic cameras to advise drivers about the right oil for their cars in a groundbreaking new initiative being trialled in London from 21 September 2009. Watch as motoring expert Quentin Willson tries it out.

principal talent: Quentin Willson

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.