Castrol has launched UK’s first personalised advertising billboard campaign. The oil manufacturer will use traffic cameras to advise drivers about the right oil for their cars in a groundbreaking new initiative being trialled in London from 21 September 2009. Watch as motoring expert Quentin Willson tries it out.

principal talent: Quentin Willson

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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