This is a rebrand of CBS' portfolio of TV channels across EMEA. The strange machine in a large room is connected to all colors of the rainbow, making a splatter-image on a spinning canvas like we used to do at amusement parks as kids. The different colors represent a different channel or genre, showing CBS to be a kaleidoscope of entertainment. Nice ident idea.

Client: CBS/Chellozone SVP/Creative Director: Andy Kidger Concept: Studio Hansa Creative Director: Nick Scott Exec. Producer: Omar Honigh Production Director: Nick Scott CGI/VFX: Analog Composer: Si Begg

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.