A commercial for the non-profit association CCFD–Terre Solidaire, first French development NGO, which supports local initiatives in South and East developing countries. This campaign fights against tax havens, cancer of the south developing countries. The film is based on the personification of money : 'Mr. Money' a character with moral values and feelings who is imprisoned in a tax haven, tired of the selfish that people use him.
- Advertised brand: CCFD – Terre Solidaire (Catholic Committee against Hunger and for the development) - Advertising Agency: Euro RSCG C&O, Suresnes, France - Creative Director: Olivier Moulierac, Jérôme Galinha - Art Director: Julien Saurin - Copywriter: Nicolas Gadesaude - Director : Hervé Plumet - Illustration : Atelier Roger Pfund - Agency producer: Corinne Dutoit–Costa - Agency account managers: Agathe Bousquet, Benoît Lozé, Camille Cros - TV producer: Catherine Jamaux - Published: September, 2010