In France, women earn 19% less than men according to INSEE, The National French Institute of Statistics and Economics. For International Women's Day, Cdiscount, France's number one e-commerce site, decided to do something about it. They are giving women 19% discounts, to help reestablish their spending power.
Client: Cdiscount Credits BUZZMAN President and Executive Creative Director: Georges Mohammed-Chérif Vice-President : Thomas Granger Associate Director : Julien Levilain Artistic Director : Philippe Boucheron Copywriter : Benjamin Dessagne, Patrice Lucet Account Director : Xavier Devaux Landragin Strategic Planner: Clément Scherrer Communication & P.R. : Amélie Juillet, Clara Bascoul-Gauthier