Without the crowd cheering Amir Johnson on, then it's not a game, as this spot aptly illustrates. Fans make the game.

Client: Boston Celtics
Agency: Sleek Machine
Chief Creative Officer: Tim Cawley
Art Director: Alan Duda
Copywriter: Mike Heid
Producer: Ben Ouellette
Account Director: Danielle Allwein
Editor: Nick Agri/Alan Duda
Sound Design: Mark Wong

Commercials: 
Country: 

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kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.