Without the crowd cheering Amir Johnson on, then it's not a game, as this spot aptly illustrates. Fans make the game.

Client: Boston Celtics Agency: Sleek Machine Chief Creative Officer: Tim Cawley Art Director: Alan Duda Copywriter: Mike Heid Producer: Ben Ouellette Account Director: Danielle Allwein Editor: Nick Agri/Alan Duda Sound Design: Mark Wong

about the author

kidsleepy CD copywriter with 18 years experience who has worked in many cities including New York, Atlanta, Montreal and currently Los Angeles. I snark because I care.

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