Fans do make all the difference as evidenced in this spot for the Boston Celtics, in which the crowd noises have been removed, and replaced only with the sound of shoes squeaking on the floor. Simple, yet effective.

Client: Boston Celtics Agency: Sleek Machine Chief Creative Officer: Tim Cawley Art Director: Alan Duda Copywriter: Mike Heid Producer: Ben Ouellette Account Director: Danielle Allwein Editor: Nick Agri/Alan Duda Sound Design: Mark Wong