Simple idea that takes a cue from all those musicless music videos on Youtube. Fans make the game. With no one there cheering Isaiah Thomas, it's just plain weird. And squeaky.

Client: Boston Celtics Agency: Sleek Machine Chief Creative Officer: Tim Cawley Art Director: Alan Duda Copywriter: Mike Heid Producer: Ben Ouellette Account Director: Danielle Allwein Editor: Nick Agri/Alan Duda Sound Design: Mark Wong