In this beautifully animated spot we see a duck hunter hunting, a lumberjack out working, a woman stuck in traffic and a seal hunter running across the ice. Their objectives are clear, the buildup to the crescendo a visual feast, the twist sudden. It's an idea well told, even if I might have seen the it coming.
The client CEMDA (Mexican Environmental-Law Center) wants to generate awareness about the damage the environment is suffering, the animation is poised to attract kids watching and serves a small lesson in the circle of life.
AGENCY: Publicis México
CEO Chief Creative Officer: Héctor Fernández
Creative Director: Luis González/Gabriela Paredes
Copywriter: Manuel Guillén/Isabel R. Palacios/ Josh Parschauer
Art Director: Manuel Guillén/Isabel R. Palacios
CEO Account Services Director: Juan Carlos Tapia
ANIMATION: Cluster Studio
AUDIO: Equis Cosa