In this beautifully animated spot we see a duck hunter hunting, a lumberjack out working, a woman stuck in traffic and a seal hunter running across the ice. Their objectives are clear, the buildup to the crescendo a visual feast, the twist sudden. It's an idea well told, even if I might have seen the it coming.

The client CEMDA (Mexican Environmental-Law Center) wants to generate awareness about the damage the environment is suffering, the animation is poised to attract kids watching and serves a small lesson in the circle of life.

FICHA TÉCNICA CLIENT: CEMDA AGENCY: Publicis México CEO Chief Creative Officer: Héctor Fernández Creative Director: Luis González/Gabriela Paredes Copywriter: Manuel Guillén/Isabel R. Palacios/ Josh Parschauer Art Director: Manuel Guillén/Isabel R. Palacios CEO Account Services Director: Juan Carlos Tapia ANIMATION: Cluster Studio AUDIO: Equis Cosa

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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