Hey, it's time to call Apeldoorn again. This long running campaign idea, that hilarious disaster is just around the corner, seems to never run out of steam. In fact, the film, 'Rapper', marks the 30 year anniversary of the famous campaign.
In this film we meet Young D, a freshly signed rapper who is showing off his brand new ride. The car has the newest features such as personal voice control (PVC). Of course, this is the kind of thing that impresses his friends but causes disaster when his newest hit song comes on the radio. The best line is "My rims are 22's, they can go to the club by themselves".

‘Rapper’ is the 59th film in the well-known series created by DDB & Tribal Worldwide, Amsterdam for the insurance company. The international creative agency has been the insurer’s partner in creating these iconic ads for the past 30 years.

Dylan de Backer, Executive Creative Director at DDB & Tribal Amsterdam shares from the shoot: “It is amazing that we have been able to work together for such a long time with Centraal Beheer Achmea on these, now legendary, campaigns. Maybe it was not a coincidence, but during the shoot we had our own ‘Just call us’ moment. The car you see in the film actually accidentally hit other cars while shooting for the commercial. The positive side is that the unintended accident even made the actual film.” Good thing this was for an insurance client, is all I can say, what a shooting nightmare otherwise.

The newest campaign, which consists of a TVC and online campaign, focuses on the services of the insurer in the broadest sense. Shortly after launching ‘Rapper’, the commercial will be used to promote their car insurance. Here, they will focus on solutions and the Centraal Beheer app. The film will be live on TV on the 15th of May.

Ad agency: DDB & Tribal Worldwide, Amsterdam

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.