th1ng directed and produced five commercials commissioned by the Central Office of Information (COI) to promote learning languages to teens and young adults.

"Dancer" is directed by Daniel Lumb

Project: Modern Foreign Languages Client: Nikki Waid, Deputy Head of Marketing DCSF / Will Rostron Senior Account Manager COI Brief: To encourage 11-14 year olds to consider taking a Modern Foreign Language as part of their GCSE choices. Creative agency: Farm Copywriter: Simon Cenamor Account Manager: Moray McClaren Art director: Raymond Chan Production Company: th1ng Producers: Alan Traquair/Nicole Sloane, COI & Mark Farringdon, th1ng Editors: Danny Atkinson, Richard Williams, Daniel Lumb Lighting / Cameramen: Daniel Lumb, Mark Emberton, Simon Paul Post Production: th1ng

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.