The benefit of this Centrum ad is either that they are now mint flavored and taste like Rolaids or that every time you open the bottle it gives you a uh...facial. What's amazing to me is that it is so apparently hard for grownups to take vitamins they now have to taste minty.

Client: Centrum Agency: Leo Burnett EVP, Executive Creative Directors: Mylene Pollock & Jeanie Caggiano SVP, Creative Director: Eric Routenberg VP/CD: Amanda Butts Art Director: Mona Jo Copywriter: Caroline Ganson VP/Producer: Sean Pinney Production: Lucky 21 Director: Rob Pritts DP: James Whitaker CEP: Tammie Kleinmann Executive Producer: John Gilliland Head of Production: Teresa Cameron Production: Kevin Sharpton Editorial: Beast EP: Peter Hullinger Sr. Producer: Lauren Roth Producer: Joanna Woods Editor: John Dingfield

about the author

kidsleepy CD copywriter with 18 years experience who has worked in many cities including New York, Atlanta, Montreal and currently Los Angeles. I snark because I care.

Comments (1)

  • Dabitch's picture
    Dabitch

    .."uh.. facial"

    Get your mind out of the gutter.

    Jan 29, 2016

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