Detlef Schrempf read a March Madness basketball tweet and added a random word (in this case "Appliance,") for Century 21. I mean really, do you need to know more to be sold on this concept? If so you can read the Rhinoceros post. I'm just excited this exists.

Client: Century 21 Agency: Sleek Machine Production Company : Sleek Machine Art Directors: Jess Ruggieri, Claire McPartland Chief Creative Officer/Writer/Songwriter: Tim Cawley Composer: Andy Pinkham/Mortal Music Senior Integrated Producer: Ben Ouellette Social Strategist: Noel Fisher Cinematography: Brian Miller Editor: Nick Agri