Detlef Schrempf is reading basketball tweets and adding random words to them. In this case the word "Linguist." Because no one ever says "how dog sandwich." This may be the best campaign for a real estate company I've ever seen.

Client: Century 21 Agency: Sleek Machine Production Company : Sleek Machine Art Directors: Jess Ruggieri, Claire McPartland Chief Creative Officer/Writer/Songwriter: Tim Cawley Composer: Andy Pinkham/Mortal Music Senior Integrated Producer: Ben Ouellette Social Strategist: Noel Fisher Cinematography: Brian Miller Editor: Nick Agri