It's not everyday a basketball player like Detlef Schrempf reads your tweets and adds a random word to it. And it's not everyday this campaign is brought to you by a real estate company. Which is a cryin' shame.

Client: Century 21 Agency: Sleek Machine Production Company : Sleek Machine Art Directors: Jess Ruggieri, Claire McPartland Chief Creative Officer/Writer/Songwriter: Tim Cawley Composer: Andy Pinkham/Mortal Music Senior Integrated Producer: Ben Ouellette Social Strategist: Noel Fisher Cinematography: Brian Miller Editor: Nick Agri