Detlet Schrempf reads basketball-themed tweets and adds random words to it for Century 21 who either has the hippest CCO ever or decided to let 'the social kids handle the social media stuff."I'd like to believe it is the former because then there would be hope for us all.

Client: Century 21 Agency: Sleek Machine Production Company : Sleek Machine Art Directors: Jess Ruggieri, Claire McPartland Chief Creative Officer/Writer/Songwriter: Tim Cawley Composer: Andy Pinkham/Mortal Music Senior Integrated Producer: Ben Ouellette Social Strategist: Noel Fisher Cinematography: Brian Miller Editor: Nick Agri