I know it's a social campaign and I know it's meant for basketball fans during March Madness, but damned if I wouldn't be airing these random Detlef Schrempf adds a random word to your tweets on television every day. In this case, the word is shockability.

Client: Century 21 Agency: Sleek Machine Production Company : Sleek Machine Art Directors: Jess Ruggieri, Claire McPartland Chief Creative Officer/Writer/Songwriter: Tim Cawley Composer: Andy Pinkham/Mortal Music Senior Integrated Producer: Ben Ouellette Social Strategist: Noel Fisher Cinematography: Brian Miller Editor: Nick Agri