James Bartolomeo of Protagonist Films directed a new campaign for Century 21 that portrays its agents as “smarter,” “bolder” and “faster” than other real estate professionals. Conceived by Philadelphia agency Red Tettemer + Partners in its debut for the brand, the new spots present scenes of bright, young Century 21 agents, punctuated by shots of dogs, ostriches, chess matches, circuit boards and other things that serve as visual metaphors for their drive and savvy.
Agency:Red Tettemer + Partners, Philadelphia. Steve Red, Chief Creative Director; Steve O’Connell, Executive Creative Director; Todd Taylor and Bill Starkey, Creative Directors; Mark Garman and John Connor, Copywriters; Joe Mosca, Producer. Prod. Co: Protagonist Films, Baltimore. James Bartolomeo, Director; Lynne Hall Quinn, Producer; Jake Smith, Sales Rep. Editor:Vic Carreno.