The devastating Black Saturday Fires in Victoria earlier this year showed that many lives were lost due to inadequate preparation. The aim of these spots via WDM, Adelaideis to teach people and families to prepare for the possibilities they may encounter. It's important for the parents to realize that the youngest children too must be prepared.

Client: CFS Agency: WDM Advertising (Adelaide) Production Company: Spirit Films Director: Roh Smith Melanie Perkins (Account manager) Peter Syndicas (Creative Director) Peter Syndicas (Copywriter) Peter Syndicas (Art Director) Annalise Menzel (Producer) Darren Holyoak (Agency Producer)

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.