Chanel brings a little glamour to bowling in this ad directed by Jean-Paul Goude. It's the big Lebowski dream bowling scene meets high fashion, as models bowl away the other old "Chance" fragrances with the new "Chance" fragrance. This is Olivier Polge's debut perfume, an interpretation on the original Chance, the green spirited scent his father and predecessor, Jacques Polge, made in 2002. Chance Eau Vive has grapefruit-blood orange accords, jasmine and white musk, and the fashionable bowling is meant to show how Chance Eau Vive makes the bowling team with the other Chance scents. Like all fashion ads, it looks great but makes little sense.
Client: Chanel Director : Jean-Paul Goude