Finnish people are hard working and chasing achievements all the time, even in their spare time and on holiday. Channel 4 launches reminding them that entertainment, a moment of not working, a bit of relax, is good for you.

Advertised brand: NELONEN Advert title(s): NELONEN Headline and copy text (in English): Entertainment is good for you Advertising Agency: 358, HELSINKI, FINLAND Agency website: Creative director: Ale Lauraéus Copywriter: Taro Korhonen AD: Ale Lauraéus Graphic designer: Mark Nurmi Agency producer: Roosa Rudkiewitch Production company: Mjölk Director: Aleksi Salmenperä Producer: Marko Antila

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.