The golf Champions Tour kicked off last Friday and with it comes a slew of golf-themed ads from Charles Schwab, which is the official investment fir, of the PGA TOUR and Champions Tour. They know their audience, all right.

Client: Charles Schwab Agency: MEKANISM CEO/President: Jason Harris Managing Director: Michael Zlatoper Creative Director: Brian L. Perkins Associate Creative Director: Joe Beutel Executive Producer/HOP: Kati Haberstock Brand Manager: Emily Brody Senior Producer: Bob Samuel Post Production Producer: Andrew Devanksy PRODUCTION CREDITS Director: Ric Cantor Managing Partner/Executive Producer: Kevin Byrne Executive Producer/Director OF Sales: Dan Duffy Executive Producer: Mino Jarjoura Executive Producer: Nancy Hacohen Producer: James Kadonoff Director of Photography: Adam Richards Production Design: Duncan Reed POST PRODUCTION CREDITS Editor: Bob Spector Executive Producer: Jon Ettinger