For some people, banking is such a headache. That's why Chase bank created this special checking account.

Superadgrunts, take two and call your banker in the morning.

The creatives took a page out of the pharmaceutical play book to create this commercial. But the million dollar question is...why?

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Comments (2)

  • yaksox's picture
    yaksox

    Some of the phraseology reminds me of a tampon ad.

    Jul 16, 2004
  • Hygge's picture
    Hygge

    What a crap commercial.

    "How we can fit the entire brief in a commercial?"
    "I know, let's present a fake consumer who says he's tired of this and that... just the things that our client does right."
    "But this bank doesn't do anything different than others..."
    "Yeah, but if we say we're the only one with a enough atm's, won't those stupid consumers believe it?"
    "You're right. Damed, you're right. Genius."

    Jul 18, 2004

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Robblink I am a copwriter in New York