JWT Melbourne and the rest of Australia heard when Jimmy Jaques, the voice of harness racing, literally lost his voice right in the middle of commenting a race. It became a big newsitem and internet sensation overnight. Thanks to some really speedy delivery of creative, a fast banner-media buy and a client who said go ahead, the banner right next to the web stories would discreetly pun on the hoarse horse-whisperer by suggesting some Chemmart for that throat. Well done!

Ad Agency: JWT
Executive Creative Director: Richard Muntz
Art Director: Harsh Kapadia
Junior Copywriter: Chris Andrews


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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.