As part of their Canadian road trip which eventually was edited into Chevrolet the Canadian Dream, directing trio Co.Lab filmed at the Cara & Newcomer kitchen and at this dance program for wheelchair-bound people in Montreal.

Client: Chevrolet
Title: “The Canadian Dream”
Agency: Commonwealth//McCann Canada
Chief Creative Officer: Darren Clarke
Executive Creative Director: Josh Stein
Art Directors: Nick Noh, Erikson Melton, Paisley McCrory, Li Cai Copywriter: Binoy Zuarte, Osman Rahmani
Strategist: Mary Chambers
Account Team: Calvin Daniels, Mark Dicks, Scott Milson, Daniel Ehman, Tommy Chan, Stephanie Conley
Agency Producers: Sarah Michener, Emily McKay

Director: Co.Lab
Production Company: Soft Citizen
Executive Producers: Eva Preger, Link York
Head of Production: Rob Burns
Line Producer: Kelly King
Director of Photography: Norm Li
Post Production: Saints
Editor: Danica Pardo
Fort York VFX

Commercials: 
Country: 

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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