This spot features Lisa Kelly, from History Network's Ice Road Truckers reciting the Postman's Creed and then amping it up further to include the failed missions of other truckers, to acts of god and more to make the point that no frontier is too foreboding enough to prevent her from hauling that big ass truck to her destination. All thanks to Chevron's Delo in her engine. The tagline "Let's Go Further" reminds me too much of Toyota's "Let's Go Places," though. Seems like this is the go-to idea of most vehicle-related brands these days. I'd love to see a brand come out with a line that is a bit more surprising in the future.

Client: Chevron Marketing Communications Manager for North American Lubricants: Ruta LaFranco Marketing Communications Manager for Delo Brand: Monica Burnick Marketing Communications: Laura Daly Agency: VML/NY Executive Creative Director: Mike Wente Creative Director: Shiloh Gray Creative Director: Brett Simon Associate Creative Director: Brent Shriver Account Director: Kyunhea Kwon Freelance Executive Producer: Keith Dezen Project Manager: Daniel Benetti Senior Production Business Manager: Lisa Stevens Production Company: Fighting Monk Productions Director: Erik Proulx Producer: Ira Brooks Editorial Company: TwoPoint0 Editor: Keith Olwell Executive Producer: Wendy Rosen Postproduction Company: Parachute VFX Colorist: Sam O'Hare On-Line Conform Flame: Flame Artist: Johnny Starace Mix Studio: Sonic Union Mixer: Brian Goodheart

Leave a comment

about the author

kidsleepy CD copywriter with 18 years experience who has worked in many cities including New York, Atlanta, Montreal and currently Los Angeles. I snark because I care.