Morning in Hamtramck, set to an original score by Black Iris, merges raw city imagery with the Volt assembly line. Unfinished Volt chassis chug along monster car carriers (skuks), through parking lots and down alleys as high school students and dogs run by. Hard hat-wearing workers tend to a line of nearly finished cars snaking across a busy intersection.

"Hamtramck is an honest, hard-working town with a highly skilled labor force that is proud to be building a cutting-edge American vehicle, and we wanted to capture the compelling, everyday motions behind that," stated MPC LA Managing Director Andrew Bell.

Client: Chevy Volt Spot Title: Hamtramck, MI Air Date: Jan. 25, 2012 Agency: Goodby Silverstein & Partners CD/Co-Chairman: Jeff Goodby Executive Creative Director: Jamie Barrett, Hunter Hindman AD: Gabriel Mattar Copy: Jody Horn Director of Broadcast Production: Cindy Fluitt Executive Producer: Hilary Coate Producer: Cat Reynolds Music Producer: Todd Porter Production Company: Caviar Director: Nick Gordon DOP: Kasper Tuxon EP: Jasper Thomlinson, Cathleen Kisich Line Producer: Hillary Rogers Editorial Company: Arcade Edit Editor: Kim Bica Assistant Editors: Pete D'Andrea, Ryan Seegers EPs: Deanne Mehling, Damian Stevens Producer: Ali Reed Post Production Co: MPC Post Production Executive Producer: Asher Edwards Head of Production / VFX Producer: Jenny Bright VFX Supervisor: Carsten Keller Compositing: Jake Montgomery Flame: Lisa Ryan CGI: Carsten Keller, William Schilthuis, Fabian Frank Telecine: MPC Colorist: Mark Gethin Music: Black Iris Music Original Score: Black Iris Music Sound Design: Barking Owl Sound Designer: Michael Anastasi EP: Kelly Bayett
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about the author

caffeinegoddess I'm a creative director and copywriter with digital, integrated, and traditional expertise. I love sound strategy and great executions.

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