Energy BBDO teaches us that "There are traditions. And there are White Sox traditions." Bonus trivia: over here in Sweden, hockey fans do that beard growing thing.

Chicago White Sox: Beard :30

Client: Chicago White Sox
Agency: EnergyBBDO
Chief Creative Officer: Dan Fietsam
Creative Director: Mike Roe
Art Director: Isabela Ferreira
Copywriter: Jonathan Ozer
Director of Film and Digital Production: Brigette Whisnant
Agency Producer: Maria Xerogianes
Director: Brian Billow
Production Company: Hungry Man
Executive Producer: Cindy Becker
Line Producer: Rick Rosemeyer
Director of Photography: Kurt Brandstetter
Editorial Company: Cutters
Editor: John Dingfield
Producer for Cutters: Patrick Casey
Graphics: Sol Design
Motion Graphics Designer: Michelle Timpone
Finish Editor: Steve Wood
Executive Producer for Sol Design: Neal Cohen
Sound Design: Dave Gerbosi
Mix: Another Country
Mixer: Dave Gerbosi

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.