Erich & Kallman, a new San Francisco-based advertising agency, is launching a new national advertising campaign for Chick-fil-A using famous historical figures to teach us that chicken for breakfast is not so crazy. It's a long way from those cows climbing on billboards everywhere. It's all TV and all odd, here's Michelangelo being "this guy". Just quirky enough to stick out pf the clutter but tame enough to not offend anyone.
“The campaign is a really fun way to go right at the inherent tension, as choosing chicken for breakfast isn’t an obvious option to many right now.” said Creative Director and agency co-founder Eric Kallman. “We’re thrilled to have the opportunity to work with Chick-fil-A on such a big campaign.”