This ad for Children's Minnesota celebrates how strong, resilient, beautiful, stubborn, hopeful, amazing and brilliant those little miracles we know as children are, by showing us that they are always more beautiful, stronger, better than us adults in every way. A very emotive ad for a children's hospital (what? Nono, that's just allergies *sniff*) that is still uplifting somehow. A heart full of hope is the message we take from it, children can overcome anything.

Ad agency: mono

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.