How do you let people know that Chiltern Railways Family Travelcard is a really big deal? You record a radio spot with the voice over guy reading the script as he descends ArcelorMittal Orbit, the world’s biggest slide. Quite silly but hey, how else are you gonna get people to pay attention to radio? Love the fact they filmed it, too.

Client: Chiltern Railways
Agency: The Gate London

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kidsleepy 17 year copywriter, now CD from Pittsburgh, who has worked in many cities including New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.