Legendary Willie Nelson covers Coldplay's "The Scientist", in a two minute animated lovely for Chipotle that ends with the line "Cultivate a better world."

The film, by film-maker Johnny Kelly, depicts the life of a farmer as he slowly turns his family farm into an industrial animal factory before seeing the errors of his ways and opting for a more sustainable future. Both the film and the soundtrack were commissioned by Chipotle to emphasize the importance of developing a sustainable food system.

Chipotle ad agency: Creative Artists Agency Barnaby Templer @ Fonic Sound Design/Arrangement Camera Assistant - Max Halstead Cameraman Claire Thompson, Alistair Pratten ProductionManager Compositors - Alasdair Brotherston, John Taylor 3D Previs Lead - Mark Davies Art Department - Gordon Allen, Ben Côté, Joe Kirton Studio Manager - Elizabeth Day Models - Bob @ Artem / Model As Graham Staughton Production Designer Graham Staughton Production Designer Johnny Kelly Director Matt Day Director Of Photography Matt Day Director Of Photography Music Producer - Justin Stanley and Doyle Bramhall Music Supervision - David Leinhardt at Duotone Music Producer - Liz Chan Exec Producer - Cedric Gairard , Chris O’Reilly, Charlotte Bavasso Producer Set Animator - Matt Cooper Character Animator -Gary Cureton Animation

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.