Legendary Willie Nelson covers Coldplay's "The Scientist", in a two minute animated lovely for Chipotle that ends with the line "Cultivate a better world."

The film, by film-maker Johnny Kelly, depicts the life of a farmer as he slowly turns his family farm into an industrial animal factory before seeing the errors of his ways and opting for a more sustainable future. Both the film and the soundtrack were commissioned by Chipotle to emphasize the importance of developing a sustainable food system.

ad agency: Creative Artists Agency
Barnaby Templer @ Fonic Sound Design/Arrangement
Camera Assistant - Max Halstead Cameraman
Claire Thompson, Alistair Pratten ProductionManager
Compositors - Alasdair Brotherston, John Taylor
3D Previs Lead - Mark Davies
Art Department - Gordon Allen, Ben Côté, Joe Kirton
Studio Manager - Elizabeth Day
Models - Bob @ Artem / Model As
Graham Staughton Production Designer
Graham Staughton Production Designer
Johnny Kelly Director
Matt Day Director Of Photography
Matt Day Director Of Photography
Music Producer - Justin Stanley and Doyle Bramhall
Music Supervision - David Leinhardt at Duotone Music
Producer - Liz Chan
Exec Producer - Cedric Gairard , Chris O’Reilly, Charlotte Bavasso Producer
Set Animator - Matt Cooper
Character Animator -Gary Cureton Animation


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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.